OVERVIEW
The UX process of imagining an app for virtually trying on clothes to make shopping for efficient and effective.
Empowering users remotely with more details about the items and specific recommendations based on their body type and preferences.
ROLE
Ideation to Prototype
DETAILS
General Assembly DC, class project
PROBLEM STATEMENT / HYPOTHESIS
PERSONAS / GOALS
DISCOVERIES
COMPETITIVE ANALYSIS
USE CASE EXAMPLE
SKETCHES
USABILITY TEST RESULTS
PROTOTYPE SCREENS
RESULTS
User interviews revealed the biggest challenge people were facing while shopping, was finding the right fit. I also learned people were shopping often, but usually didn’t spend much time making outfit choices. Most people were getting dressed in the morning, choosing their looks the same day.
The information architecture was influenced by these results. Primarily I focused on the try-on aspect of the app, then followed by the recommendation and outfit creation features.
REVIEW
In retrospect I would reimagine the font choices and navigation of the lookbook and shop features. I would also reconsider the color theme.
